However, this sounds cooler in theory than in reality. Initially, Pepsi and the USSR traded alcohol due to Soviet rubles being worthless on the international market, but eventually the Soviets’ thirst for Pepsi was so great that it wasn’t enough- and an American boycott during the time of the Soviet-Afghan War meant Pepsi had to up the ante.Īs 1989 rolled around, The USSR officially made Pepsi the 6th largest navy in the world by trading 17 submarines, a cruiser, frigate and a destroyer to the company, as well as several new oil tankers. Sending syrup to the USSR, Pepsi would then allow the Soviets to enjoy the sweet, sugary taste of freedom and diabetes. In 1959, the American National Exhibition in Moscow’s Sokolniki Park was the site where the USSR got its first taste of Pepsi, courtesy of then-Soviet leader Nikita Khrushchev, who was famously photographed drinking Pepsi in a paper cup.īy 1972, Pepsi brokered a deal with the USSR and became the first “capitalistic” product to be sold there, locking Coca-Cola out until the mid-1980s. In the summer of 2020, Pepsi became the go-to during the pandemic, due to its diversity of products that range from comfort food to beverage.Īt one time, however, Pepsi was also the “6th largest navy in the world.” With a net worth of over $18.8 billion and with products sold in over 200 countries, Pepsi is an economic powerhouse.
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